Indie Label Natasha J Showcases Her New Label “Jharokha”
The distinct identitiy of Natasha J girl is anybody who has a relaxed approach in life and wants to reflect via her clothes. Natasha is someone who loves easy breezy clothes but at the same time wants to stand out. A fashion graduate from SNDT, Mumbai, Natasha also further enrolled herself in a few specialized courses at Fashion Institute of Technology, New York.
The young indie label has become one of the favorites amongst many celebrated names from the industry. Love for her designs, some of the celebrities has also seen opting for Natasha J multiple times for their appearances.
Natasha Davra united with Vogue as a freelance fashion researcher in 2009 where she began her professional association with designers and export houses trying to grasp as much knowledge and experience in the industry. She continued her journey until she started focusing on the launch of her own label, Natasha J in 2011. It was when she could independently work on her designs, stylish clothes keeping in mind the comfort in wearing the garment.
Natasha J’s collection is a perfect blend of comfort and style. The mix-n-match property, quirky elements, a mix of color blocking and prints of her collections stands her out from the rest. The garments are designed to cater to one’s personal style, keeping in mind the Indian consumer and the usage of the finest of the fabrics. It is chic, trendy and best crafted to suit all body types. Natasha J has something or the other for each season, occasion and destination.
Inspired by the ornate Jharokhas of old that have been warmed by the sunlight beaming upon the palace walls, her new label “Jharokha” is a type of overhanging enclosed balcony with intricately carved detailing seen in ancient architecture which allows the passage of light and air. These balconies form the perfect stage to view the dramatic scenery outside.
Their intricacy adds to the structural beauty and gives glimpses of the vibrancy of the world outside, helping the viewer to experience the myriad moods and colours of the changing skies.