Friday, June 23, 2017

Introduction:

Banani Vista is a growing e-zine an initiative to redefine the way we look at India by catering to the youth and focusing on food, travel, Lifestyle, Arts and Culture, and Music.  Our platform will take a fresher, edgier and more relevant approach to its content targeted towards the explorers at heart.

Target Audience:

  • BV will be focusing on providing younger, cooler, edgier and more relevant content to a young and dynamic audience.
  • The target demography is 15-35 | M+F | Urban. The target psychographics is someone who is constantly exploring and excited by new ideas and experiences across food, travel, career, relationships, Arts and Culture and Music.
  • We target the global, urban Indian who lives in style and savors every moment of life. India is young and increasingly affluent. Moreover, we try connecting to the roots and provide appropriate information for the newer generation.

Objective:

We provide fresh and interesting content – on leisure, travel, food, and dressing stylishly. BV will answer all your questions from food to fitness, travel to leisure, fashion to arts and culture and from marriage to parenthood.

We connect to our audiences through writing contests, online games, and interviews.

What we believe:

We firmly believe that our content is our greatest advertisement, focussing on online and social media to get the hashtag #Living and exploring message across. We are where the youth and young-at-heart consumers are. The idea is to provide an immersive, experiential and informative experience to our readers, across touch-points. Our focus is to deliver multiplatform quality content that is compelling and entertaining of Indian origin.

We welcome you to browse through and find something interesting to read today.

If you like us or are like us, shoot us a mail! We would love for you to join our family of explorers!