In today’s world, there are numerous skin and hair problems commonly seen in many of us. Consumers are concerned about their skin and hair care products as most of the brands use several ingredients which either fail to solve the problem or impact with hazardous side-effects. This is the reason why the cosmetic market is flooded with Organic products. The growing consumer concern for the use of natural products is encouraging new manufacturers in the cosmetic industry.
In 2010, Prakriti broadened its dimensions and opened its arms to the retail market. This gave an opportunity to deal with the customers directly through online shopping destinations such as Big Basket (Bangalore, Pune, Hyderabad), Amazon and Flipkart in India. Prakriti products are not only restricted to India but can also be found in other countries as well. Prakriti products can be bought online from U.S, UK, and Europe through eBay.com. One can find active Prakriti distributors in U.S too. Prakriti products are also available in Amazon.com and recently Prakriti featured in BBC News.