In 2010, Prakriti broadened its dimensions and opened its arms to the retail market. This gave an opportunity to deal with the customers directly through online shopping destinations such as Big Basket (Bangalore, Pune, Hyderabad), Amazon and Flipkart in India. Prakriti products are not only restricted to India but can also be found in other countries as well. Prakriti products can be bought online from U.S, UK, and Europe through eBay.com. One can find active Prakriti distributors in U.S too. Prakriti products are also available in Amazon.com and recently Prakriti featured in BBC News.